Immersive Experience Room
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Interpolis opts for the iXfinity room

As one of the leading insurance providers in the Netherlands, Interpolis understands the value of security. However, they are also not afraid to introduce innovations that set them apart from the competition. One such innovation is the addition of an Immersive Experience Room, designed and commissioned by Purple Digital Storytelling. This surrounding 240° Immersive space enables Interpolis to perform effective employee onboarding and training. It also helps them form deeper connections with their customers through a stunning interactive brand experience.

Interpolis Experience Room

After seeing different user cases, Interpolis was determined to create their own unique Immersive space. Called 'De Beleving' by Interpolis, it was designed and realized by Pro Systems in an existing pear-shaped meeting room. The curved wall has been transformed into a huge, 2.5 meter high, 240° FoV polyester projection screen. It uses 4 high-end projectors in combination with the powerful Hyro Storytelling Software to create a seamless, immersive visual display. Visitors get a rousing full-body experience with a powerful 5.1 stereo sound system.

Insurance products can be complex. Interpolis was looking for a solution that could help visitors understand this complexity. 'The Experience' helps them tell their unique story and provide new employees with a memorable onboarding experience. It ensures that brand values are conveyed in the most engaging and memorable way. The Immersive Experience Room is also a fantastic space for collaborative projects and workshops, demonstrations and meetings with partners.

Thanks to this powerful iXfinity Immersive Experience Room, visitors are immersed in a custom brand story that they can interact with using a Touch table. The system is equipped with a conferencing system that can deliver stunning virtual online and blended event experiences. Perfect for the current period when working from home and hybrid working are becoming the norm.

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Client Purple Digital Storytelling
  • Cylinder screen (H) 2.5 x (W) 7.5 meters
  • 8 megapixel projection canvas
  • Media server, content server, networks & control system
  • Microsoft Teams integration
  • Lighting & lighting control
  • 55-inch Touch table content user interface
  • Dolby 5.1 audio system