Nike and Converse are located at Kings Cross in London. Both Nike and Converse have opted for an iXfinity Immersive space from Pro Systems. And we are very proud of that! This Immersive space is part of the digital transformation, especially for the virtual shop design.
representing the iconic brand, into a long-lasting slogan that calls for action and attitude. At the same time, the company associates its image with elite athletes and a lifestyle that everyone strives for in one way or another.
Nike has placed digital transformation at the heart of its strategy as an important enabler of the so-called 'Consumer Direct Offense'. The plan is to improve the digital market to boost the direct online sales model and reduce certain parts of the wholesale model. In line with the “digital transformation”, the company announced its new CEO in October 2019. John Donahoe has served on Nike's board as a technical executive since 2014 and previously served as president and CEO of eBay for seven years.
The "digital transformation" is now also reflected in the renovated showrooms where not consumers, but Nike's largest business customers are received and shown around. Pro Systems is proud to have been able to think along and realize various innovative solutions, including the iXfinity Immersive room that is set up in the showrooms of Converse and Nike in London.
