In collaboration with Purple Creative Innovators, pioneers in innovative interactive concepts and productions, we realised an iXfinity room for Honeywell in Midtown Atlanta in late August. A unique feature to the room is the Hyro storytelling software that lets you switch between videos, tell your corporate story and, among other things, zoom in on the products and services portfolio. Integrated Multi-touch systems allow users to move and touch items across the walls virtually. It can't be more interactive.